On Sunday a tweet from Rhiannon MacDonnell brought me to this video and the latest American Cancer Society campaign, More Birthdays. The slogan is "the official sponsor of birthdays." It's a good campaign and if you go to their site you'll see many popular artists are participating.
This campaign especially touches me because in 2004 Duncan and I both lost parents to cancer, each of them dying just days short of their respective birthdays. Of course, there is no good time to say goodbye to a loved one.
The Canadian Cancer Society also has an amazingly powerful campaign. They tell us that every three minutes another Canadian finds out they have cancer. There's a good chance that none of us will have lives unaffected in some way by this disease. We need to support research and development as we work towards finding a cure.
And until then, here's to more birthdays. For everyone.