Monday, August 09, 2010

Help Spread the Feeling

This week in Edmonton KRAFT Peanut Butter is gearing up to stock the shelves of the Edmonton Food Bank and you can help!

For every virtual Bear Hug you send (via email), KRAFT will donate a 500g jar of Peanut Butter to Edmonton's Food Bank. You don't have to do anything else. You don't even have to live in Edmonton!

Edmontonians have already started sending their virtual hugs and have until Friday August 13th to send more! At the time of writing this the total was at 2649 jars!

Edmonton’s goal is 7,500 hugs (that's a lot of peanut butter). You can keep an eye on the progress HERE.

For those that prefer a more hands on approach, the Kraft bears Smoothie and Crunchie will be giving out bear hugs at West Edmonton Mall this Saturday (August 14) near the Ice Palace from 11am to 4pm. Just like the emails, for each hug Kraft will donate a jar of peanut butter to Edmonton’s Food Bank.

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